Privatelabelpopup.com Offers Distributors Piece of e-Commerce Pie
by Gary Jones
   
 
Distributors now have a way to get a fair share of the e-commerce pop-up business through a new division called privatelabelpopup.com. The privatelabelpopup.com website offers a wide variety of “unbranded” pop-ups and cases that distributors can market under their own brand name.

David Lee, Director of Marketing for Abex Display systems explained, "We've all seen how increased competition from the internet has created pressure on pop-up exhibit pricing. Unfortunately, there's a lot of really bad product out their on the Internet as well."

"Our goal with private-labelpopup.com was to provide our distributors with a way to compete with online merchants by providing a low cost, high quality, made in the USA product, and same day shipping. The fact that our distributors can brand this product with their own allows them to further support awareness of their brick and mortar business while developing an online identity featuring their own branded quality product.”

"The internet provides us with a vehicle to sell product 24 hours a day, seven days a week to an audience we wouldn't normally reach,” explains Jim Schellman, President of Northwest Exhibits, a long-time Abex distributor. “Our show room and direct sales force business targets a different type of customer who generally requires a higher level of service and integration in terms of their needs. We will continue to offer Abex products to these core customers, while utilizing privatelabel as a way to get a piece of the internet e-commerce pie.”

For more information, visit www.privatelabelpopup.com or contact David Lee at Abex Display Systems at (818) 764-5126.